THE STORY

Vista is a fictitious outdoor lifestyle clothing company.

Headquartered somewhere in a picturesque small town deep in the heart of Vermont, Vista was founded around the turn of the century by Leonard S. Morris and Frank Thompson. Leonard and Frank passionately loved the outdoors and had an equal amount of passion for creating outdoor clothing that could also be viewed as stylish. What started with a simple hunting jacket is now a nationally recognized shop whose footwear, apparel, and accessories can be worn on the trail or out on the town.

The Vista brand is deeply rooted in its small town New England heritage and is committed to providing practical style that protects people – and the planet!

CATALOG

The Vista catalog prominently features photography highlighting featured products against natural backgrounds.

SOCIAL MEDIA ADS AND PRODUCT TAGS

Earth tones play a key role in Vista’s visual identity, which are echoed by their sustainable product packaging.