AZTEC ENERGY is a fictional energy protein drink company that started as a package design for an assignment where we created a bug based product that would be marketable to a Western audience. After researching the protein-rich qualities of crickets, I created an energy drink based on cricket powder and Aztec chocolate. In later classes, I expanded on the project to create a coherent brand consisting of logos, cans, a package design, a magazine advertisement, and a commercial. Below is a gallery of the products that create the overall brand. The package design seen below would be the “To-Go” energy drink powdered mix packets, which would then be emptied into a water bottle. The cricket image in the logo and the Aztec man are both hand drawn. The logo for each variety is set against a black background, and the accompanying can is placed afterwards.

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